It makes sense that by having a mobile app, your website will rank higher in search as more people use mobile devices to browse the internet.įor example, if someone searches for your brand or products on their phone, they'll have a better chance of getting the information they're looking for if your company offers a mobile app. Search engines like Google are designed to provide the most relevant results based on your search. Of course, there's the challenge of getting the user to isntall your app in the first place - see our guide to converting mobile traffic to app downloads to help with that. Fewer barriers between the user and your content is always a good thing.Īccording to recent research, mobile users spend 83% of their time in apps compared to 17 in web browsers - we suspect this is due in large part to the convenience of having an application right on the home screen. Once a user installs an app, it’s much easier to open and engage with that application than it is to open a website in a separate browser application. Below are a few reasons why you might want to convert your site into a mobile app. Mobile applications bring many benefits to customers and businesses - it's why nearly a third of small businesses already have one. That's a lot to cover, so let's get started
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